Author: des

AI is changing the creative world fast. You see it everywhere especially in music, where algorithms now help write songs and even perform. People are talking about what this means for artists, audiences, and the rules that hold it all together. In South Africa, there’s a fresh example: Jakkals Vibes. This project blends human songwriting with beats and production shaped by AI.

Jakkals Vibes forces us to rethink what it means to create something new, stay true to your roots, and be honest with listeners who connect emotionally to music. This piece digs into those questions, looking at Jakkals Vibes from the angles of copyright law, moral philosophy, and the shifting dynamic between people and their digital partners.

Jakkals Vibes is pretty straightforward: a South African artist writes all the lyrics, but lets AI handle the beats, arrangements, and sound engineering. The project’s done well, it’s registered with SAMRO and hit some high marks on local streaming charts.

What makes it interesting is how it blurs the line between human and machine. The goal isn’t to replace people, but to let AI boost what the artist can do. Think of AI as a high-tech bandmate or producer, not the star of the show. Still, while insiders see this division clearly, most fans probably don’t realize how much of the music’s sound comes from AI. That gap matters. It affects how people view the music’s authenticity and the artist’s role.

People care about authenticity in music. At its best, music feels personal and rooted in emotion and culture. When AI steps in, some folks wonder: are we still getting something real, or just a smart imitation?

With Jakkals Vibes, the lyrics come straight from a person, but the emotional feel of the music is shaped by algorithms. So, are fans connecting with genuine feelings, or just a clever copy? The question gets trickier when listeners start to bond with the artist, not realizing how much of the sound is automated. That can lead to confusion about what or who they’re actually celebrating.

South Africa’s music scene adds another twist. Genres like amapiano, maskandi, and gqom all carry deep cultural stories. If AI starts cranking out these sounds without understanding where they come from, there’s a real risk of losing something important or even crossing the line into cultural appropriation. Anyone using AI in this space has to be upfront about it and show respect for the roots of the music.

South African copyright law is pretty clear: only humans can be recognized as authors. The Copyright Act says you need real, human input to protect a work. AI can’t own anything it’s just a tool. Although some may argue that AI generated material fall within the ambit and definition of a computer programme / software entailing that the person responsible for the input and receiving a specific outcome will be considered the owner of that output work, there is still some lively debate pertaining to this interpretation in our law.

With Jakkals Vibes, the human artist owns the lyrics, hands down. But things get murkier with the music and sound itself. If AI played a big role in creating the track, the person who guided the AI (or maybe the producer) gets the credit as author. The law says whoever makes the key creative calls owns the rights.

There’s also another issue: originality. AI tools learn from massive piles of existing music. Sometimes, without meaning to, they might spit out something that’s a little too close to somebody else’s work. That opens up a whole new set of copyright headaches for anyone using AI to make music. Until South Africa’s copyright regime is amended to address AI-assisted works explicitly, legal uncertainty will persist.

Once you bring AI into music, performers’ rights get tricky fast. Traditionally, these rights protect how a human brings a song to life, their own spin, their presence, the way they connect with an audience. But when AI steps in, suddenly there’s no real person interpreting the work. That makes the old rules feel out of step.

Take Jakkals Vibes, for example. Sure, there’s a human songwriter behind it, but the whole identity, the sound, the branding, that digital vibe people see online, is tightly woven with AI. As Jakkals Vibes gets bigger, fans start wanting live shows, interviews, maybe some behind the scenes moments. But AI can’t step onto a stage or chat in real time. So what happens then? Should people know upfront if they’re seeing an avatar, a hologram, or maybe just a stand-in? If you don’t tell them, it starts to feel dishonest, maybe even misleading. In turn the essence of what art, music and creative works falls through the floor due to no human connection to the work eliciting a specific emotion.

There’s another layer, too. The voice and look of an AI persona can become valuable on their own. Suddenly, you’re dealing with trademark issues, personality rights, and the risk of someone passing off a copycat as the real thing. The law needs to catch up and figure out how to tell the difference between living, breathing performers and digital creations, especially when money’s on the table.

South Africa needs a clear plan here. AI’s only going to get more involved in music, and creators and listeners deserve some ground rules. The law should spell out who owns what in AI-assisted music, set standards for crediting work, and make sure fans know when AI’s in the mix.

One obvious fix: require artists and producers to come clean when AI plays a significant role in creating or performing a song. That kind of honesty helps people make real choices about what they support, and keeps the culture scene genuine.

There’s also the bigger picture. South Africa’s musical heritage matters, and it’s easy for AI to take without giving back. Lawmakers and cultural leaders need to make sure that when AI learns from traditional music or community songs, it does so with proper permission and fair sharing of any benefits. If AI-generated culture wants to stand on solid ground, it should respect the people and traditions it borrows from.

Jakkals Vibes shows both the thrill and the messiness of AI in music. On one hand, technology blows open what artists can do. On the other, it creates new moral and legal headaches.

With AI reshaping what it means to create, perform, and even be an artist, the pressure’s on in South Africa. The country has to find a way to let innovation flourish without losing what makes music matter in the first place. The music industry can’t forget the human spirit behind the art, even as machines take on bigger roles. In the end, the law shouldn’t just protect rights on paper, it needs to stand up for the deeper values that give music its staying power.

Anrich van Stryp

Brits Law Inc

Director of Intellectual Property

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