The book was inspired by PhD research done by the author on South African companies that expanded their operations into other African countries. Some built very successful businesses, but others failed dismally on their African expansion journeys. The book covers such insights, the author’s personal experiences she got working in different African countries as well as some interviews with local business owners. The book includes insights such as:
– Considerations during the planning and setting-up stages of the business.
– Whether to act alone or with a partner.
– How to choose a partner.
– How to make it work in the chosen market.

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